Phoenix Petroleum wins big at 40th Agora Awards

01/28/2020 06:20:51 PM

Phoenix Petroleum President and CEO Dennis Uy (third from right) receives the Marketing Company of the Year award at the 40th Agora Awards. Also in the photo are (from left to right) 40th Agora Awards Chair of Partnership and Pilipinas ESETGO Corporation CEO John Alexis Revilla, CPM; 2018 Marketing Company of the Year recipients SM Supermalls COO Steven Tan, and Vista Land Director Camille Villar; 2019 Philippine Marketing Association President and Celestial Media Services, Inc. General Manager Mary Faith Abaño, CPM; and 40th Agora Awards Overall Chair and PAX Associated Services Founder Maeyeth Cayabyab-Cadungog, CPM.

Phoenix Petroleum has been recognized as the Marketing Company of the Year at the 40th Agora Awards held recently. 

"We at Phoenix and Udenna are humbled to receive the Philippines’ highest marketing distinction. And it is especially heartwarming that the Agora shines a spotlight on products and services that have improved the Filipino’s way of life," Phoenix Petroleum chairman and president Dennis A. Uy said in his acceptance speech.

The Agora Awards cited Phoenix for its marketing innovations in its products such as Phoenix PULSE Technology Fuels and Phoenix SUPER LPG; as well as its consumer engagement promotions that have led to the brand’s phenomenal growth in the past year. 

"We are honored to be recognized by Agora with this prestigious award. In the last few years, we have aggressively endeavored to connect with our customers and build a solid relationship with our market. This is also part of our thrust to offer the best customer experience as we transform Phoenix into a multi-industry consumer brand,” added Phoenix Petroleum chief operating officer Henry R. Fadullon. 

This marked the Phoenix Petroleum honcho's second victory in the Agora Awards – the first since 2013 wherein he won the Outstanding Achievement in Entrepreneurship–Large Scale for Phoenix

"Besides being a fan of marketing and strong brands, I am also a believer in destiny. And in a sense, we were destined to be here tonight: As our vision is to be the indispensable partner in nation-building driven by the passion to improve the lives of Filipinos," added Uy.

“From a little-known brand several years ago, Phoenix now ranks third in terms of patronage and loyalty, and it is largely because of our best-value offerings complemented by innovative marketing and communication campaigns,” said Fadullon.

Phoenix became the first petroleum company that was publicly listed on the Philippine Stock Exchange in 2007 since the oil industry deregulation took effect in 1998. Since then, the company expanded from offering fuel and lubricants to liquified petroleum gas (LPG) and even acquiring Japanese convenience store chain FamilyMart.

The Agora Awards is considered the most prestigious marketing distinction in the Philippines, which aims to give recognition to Filipino marketing excellence "with an emphasis on ingenuity, versatility, and innovation." This award-giving body is organized annually by the Philippine Marketing Association; and this time around, it took place last 20 January 2020 at Okada Manila in Parañaque City.

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