04/05/2020 02:07:46 PM
As one cliché saying goes, music heals.
Bayanihan Musikahan, an online fundraising concert series, raised an astonishing amount in just one hour.
The past Friday night saw small donations amounting to PhP 1.5 million poured into the Bayanihan Musikahan – all attributed to the live-from-home performance of music superstar Lea Salonga.
She began and ended her hour with a composition by the principal organizer of the project, Ryan Cayabyab, National Artist for Music. Emphasizing citizen action in the face of a pandemic, Salonga encapsulated an emerging dynamic of citizens helping citizens through small contributions and exercise of talent.
As a result, the number of donations spiked up in unusual fashion, hitting a total of PhP 22,373,178.00 at the end of her stint last Friday (2 April 2020). Salonga announced this figure during her concert while triggering an outpouring of support from Filipinos on lock-down, watching from their homes in the Philippines and overseas.
Donations came in during the concert hour as a result of its audience – tens of thousands of them – surge was driven by the experience of virtual, communal bonding around an admired singer, and heightened awareness of the gravity of the threat to impoverished communities.
The increased fund-raising momentum enables increased speed in the delivery of food packs to the marginalized communities in Metro Manila facing the pandemic with extreme vulnerabilities.
A few days after the launch of this marathon concert series, the 70,000-strong urban poor organization called Samahan ng Nagkakaisang Pamilya ng Pantawid (SNPP) began distributing the Bayanihan Musikahan food packs. And is increasing pace and reach daily since then. Currently, there are nearly 15,000 food packs have been provided families in dense, inner-city pockets.
Filipino musical artists giving one-hour concerts kick-started and sustain the Bayanihan Musikahan fund drive that enables this quick-response citizen action to stave off the possibility of worst-case scenarios among communities compromised by poverty in Metro Manila.
In its entirety, several musicians performed in the citizen-led program. Among them are Martin Nievera, Ebe Dancel, Acapellago, Karylle Tatlonghari and Spongecola, Bullet Dumas, Rachelle Gerodias and Byeong-in Park, and Morisette Amon.
The Bayanihan Musikahan initiative is an unusual partnership between and among the significant talents of the Philippine music industry and the most trusted of civil society organizations. Philippine Business for Social Progress receives, accounts for, and disburses the funds. The SNPP hit the ground running because it has a complete database on its membership.
The benefit musical show is streamed live on Facebook every night.
Author: slickmaster | © 2020 The SlickMaster's Files
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