11/18/2020 11:50:49 PM
Fuji Xerox has recently announced its big bold move come next year.
The Asia-Pacific operations arm of the company is set to change the Fujifilm brand, in time for the renaming of the corporate title Fuji Xerox Ltd., to FUJIFILM Business Innovation Corp. effective April 2021. This was made based on the company’s decision to end the Technology Agreement with Xerox Corporation on the agreement’s expiration date, March 31, 2021, in which part of it provides for technology/brand licenses and sales territories applicable to each company.
Fuji Xerox and Xerox Corporation shared history of benefiting from the shared use of technologies each company independently developed. In its press release, Fuji Xerox said it has thrived in the speed and level of product development and has been establishing its own technologies for many years. As such, this firm is well-positioned to continue developing and manufacturing its original products using its own, unique technologies after the expiration of the Technology Agreement with Xerox Corporation.
Aside from that, Fuji Xerox will also provide services and maintenances including managed print services to customers in a full performance of current agreements with them, without regard to the expiration of the Technology Agreement with Xerox Corporation.
With affluent know-how accumulated to date and trust earned from customers, Fuji Xerox aims to foster innovation with the other companies in the Fujifilm Group by accelerating the market introduction of solutions and services that build on technologies related to the cloud, artificial intelligence, and the Internet of Things. Additionally, this company will work swiftly to strengthen its document and adjacent businesses as well as to expand into new business areas, and to bring about business innovations by supporting the use and sharing of knowledge that will enable office workers to further increase their productivity and efficiency.
With all that said, come 1 April 2021, the sales departments in Japan and all 31 domestic sales subsidiaries plus Fuji Xerox InterField will integrate as one to establish a new company, FUJIFILM Business Innovation Japan Corp.
The new corporate name represents Fuji Xerox’s commitment as part of the Fujifilm Group―which promotes “Value from Innovation” as its corporate slogan―to expand into a wide range of business areas going forward and to always continue delivering business innovations. Their affiliates in other countries will also undergo the name change, such as:
Current company name - New company name after April 2021
Fuji Xerox Asia Pacific Pte Ltd (Regional management of sales affiliates in Asia/Oceania countries and regions) - FUJIFILM Business Innovation Asia Pacific Pte. Ltd.
Fuji Xerox Asia Pacific Pte. Ltd. (Malaysia Operations; Sales and services of office equipment in Malaysia) - FUJIFILM Business Innovation Asia Pacific Pte. Ltd. (Malaysia Operations)
Branch of Fuji Xerox Asia Pacific Pte Ltd (Cambodia; Sales and services of office equipment in Cambodia) - Branch of FUJIFILM Business Innovation Asia Pacific Pte. Ltd. (Cambodia)
Fuji Xerox Singapore Pte Ltd (Sales and services of office equipment in Singapore) - FUJIFILM Business Innovation Singapore Pte. Ltd.
Fuji Xerox Australia Pty. Limited (Sales and services of office equipment in Australia) - FUJIFILM Business Innovation Australia Pty Ltd.
Fuji Xerox New Zealand Limited (Sales and services of office equipment in New Zealand) - FUJIFILM Business Innovation New Zealand Limited
Fuji Xerox (China) Limited (Sales and services of office equipment in China) - FUJIFILM Business Innovation (China) Corp.
Fuji Xerox Taiwan Corporation (Sales and services of office equipment in Taiwan) - FUJIFILM Business Innovation Taiwan Co., Ltd.
Fuji Xerox Korea Company Limited (Sales and services of office equipment in Korea) - FUJIFILM Business Innovation Korea Co., Ltd.
Fuji Xerox (Thailand) Co., Ltd. (Sales and services of office equipment in Thailand) - FUJIFILM Business Innovation (Thailand) Co., Ltd.
Fuji Xerox Philippines Inc. (Sales and services of office equipment in the Philippines) - FUJIFILM Business Innovation Philippines Corp.
Author: slickmaster | © 2020 The SlickMaster's Files
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