11/19/2020 02:48:17 AM
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In time for its seventh anniversary, UPRISING continues to rise and we mean it literally.
The independent record label has been at the forefront of hip-hop in the Philippines, with members located across the country and in North America and dedicated audiences spanning the globe.
They initially kicked off the year with The FlipTop Festival, a two-day festivity in celebration of the rap battle league's decade of existence and domination in the country. The premiere and massively popular gathering in 2020 took place in Feburary headlined by its full roster and guest artists from across the Philippines, drawing thousands of fans to witness a celebration of hip-hop culture and solidarity just before the nation ground into a halt.
Since then, the label still continued grinding through launching numerous singles, music videos, and album, as well as series of live online battles and performances. Not to mention, just this past October, UPRISING made its way at the inaugural and virtual edition of the ASEAN Music Showcase Festival; reppin' the Philippines along with fellow acts of other genres.
And despite the year being plagued by a series of mishaps and pandemic, UPRISING isn't done yet as they are set to release a string of new and highly anticipated music and a new website for hip-hop fans of all ages.
Since our roster is from all over the country, it’s tough not getting to see each other in person like we normally do a few times in a year. It’s tough for the group projects in that their entire creative processes were shaken up. Sure we can always pass files over email, but it’s never the same as getting together, writing, producing, brainstorming, and all of that,” shared co-founder Alaric “Anygma” Yuson.
Forging independence and community
The success of FlipTop and UPRISING is deeply rooted in independence, especially in its creative vision: a no-holds-barred approach when it comes to localizing hip-hop in the country, recontextualizing a Western art form into a medium that reflects Filipino sensibilities and making it accessible in its own way. With at least 6.5 million followers combined in its online platforms and more than a billion views of its battle rap videos, the hip-hop label’s success was instrumental in maintaining its independence and establishing a tight-knit community organically, an incredibly rare feat. Loyalty and united vision have a lot to do with it, according to Anygma.
“It definitely helps to not just have a solid vision, but a like-minded team that’s equally ready to fight for it. In the face of adversity, and there is plenty, nobody even thinks about jumping ship. We all just steel ourselves and maybe even rile each other up to keep fighting, or fight back,” quipped the top record honcho as he credits the fans about their success, too.
“I don’t think it’s much of a secret when I say, authenticity cannot be copied, and genuine and conscientious passion cannot or should not be defeated by ulterior motives,” he adds. Letting the work speak for itself is UPRISING’s strongest selling point, the way it has resonated with listeners and fans through all these years—an affirmation as viral as their battle rap videos are—is its most priceless resource when it comes to going up against a traditional music industry. “We try our best to let our work speak for itself, and just keep pushing. And it’s not some convoluted goal either. We know what we’re up against, we know that things might, or most-likely will fail, we just keep doing it. I mean, nobody else will, anyway. So it might as well be us.”
“Still hungry, still pushing for our brand of hip-hop”
UPRISING may have released three albums before November 2020 (UPRISING Full Tank’s Balasa EP, Kartel’s Kontrapunto LP, and Tatz Maven’s Sige Simula LP), but they remained hungry and they are set to deliver four more records to its already-diverse discography before the yearend.
Teknika Brutal’s Puro EP (out now) combines the lyrical sharpness and rhyming prowess of emcee duo Apoc and Batas, the dynamic enriched with the addition of beatsmith beast, KMG, and scratches by turntablist DJ Arthug to provide an entirely new sound layer to play with and supplement the beats and the verses in this new 8-track EP.
KMG’s The Oddyssey (due later this month) is his latest instrumental album featuring a new array of crisp, hard-hitting boom-bap soundscapes.
Illustrado’s Hanggang Kamatayan double album (out in December 2020) is the expansive, 28-track follow-up to the critically acclaimed self-titled album by UPRISING’s resident hardcore rap group, comprised of Apo Lerma, Batas, Sayadd, and Goriong Talas. Expect harder material, including solo tracks from each member as the group goes against the grain, continuously surpassing their already phenomenal track record collectively and individually.
Apoc’s Free Fallin’ EP (out in December 2020) is his sophomore album and first solo English rap project, harkening back to his early days rapping in English as part of hip-hop groups Heavenly Host and Blunt Force (the latter, alongside labelmate Batas). Showcasing his lyrical dexterity and command of both languages, Apoc masters the latter further as he incorporates more of his self-taught instrumentation, as opposed to sampling selections. Expect funk-infused soundscapes in this latest offering.
Meanwhile, the label also introduced the beta version of its official website earlier in November.
“Expect to see a more streamlined and consolidated portfolio of what we’ve worked hard on for the past years, as well as all our upcoming plans. In this fast-paced and fleeting technological era, it’s most likely pretty easy to overlook all our past or simultaneous releases and content so hopefully, people dig that deep on our site,” explained Anygma.
UPRISING's website, uprisingrecords.com.ph, coincides with the 7th anniversary of this prolific label. It contains the entire artist roster, full discography, social media updates, latest news, and events, as well as online orders of music and official UPRISING merch and affiliated brands.
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