07/22/2021 07:10:10 PM
For the second straight year, Linggo ng Musikang Pilipino goes all-digital as they continue to promote awareness and appreciation of OPM artists from all over the world through multiple social media platforms.
Running from 23 July to 1 August 2021, the week-long celebration boasts a wide variety of music programs that not only cater to a specific format, but also encompasses concerts and gigs, open mic challenges, exclusive premieres, workshops, and a lecture series involving a diverse set of homegrown talents as well as both former and current PhilPop's champions and finalists. These events will be streamed live via Facebook and KUMU.
Moreover, LMP also teamed up with key and emerging stakeholders in the music industry such as AmiananPop, MinPop, Kadasig & Artist Ko, Soupstar Music, and Warner Music Philippines to ensure that artists with different backgrounds, and from different regions, are given equal opportunities to perform and engage with the community.
“We wanted there to be a balance between independent artists and mainstream/signed artists from all over the country and to try to cover as many styles and genres as possible,” Christian Bautista said in a statement. “OPM already has a large roster of artists and we wanted to be able to feature as many as we can from the organization. We took into consideration their music and styles as well as the platforms that they are active in for the artists performing the LMP DigiGigs.”
Aside from these, LMP is partnering with PETA for a special online showcase featuring the songs from Rak Of Aegis, as well as songwriting and learning opportunities that are spearheaded by the institution’s other partners, FILSCAP and PhilPop.
Even as the music industry is struggling to get back to its former glory and a lot of plans are derailed by the pandemic, LMP refuses to back down in its efforts to persevere and push through with mounting an online celebration that champions Filipino musicians not just from Metro Manila, but also from other parts of Luzon, Visayas, and Mindanao, and the rest of the globe. This gives birth to the tagline 'Ituloy ang Awitan.'
“[It was developed as part of a] desire to just challenge the situation that we are in.” said LMP Project Manager Gab Cabangon. “We wanted to highlight how Filipino Music is here to stay and will continue to be a part of our lives and a sense of hope despite the challenges in these trying times. The creation and support of Filipino music should never stop because our songs are able to reflect the story and the culture of the Filipino people.”
OPM Icon and OPM Board Member Noel Cabangon maintain that nothing can stop this important milestone in the history of Philippine music from happening. “In an ideal situation, we would have wanted to have live shows and concerts so that fans of Filipino Music will get to have that real-life concert experience once again. But of course, there are a lot of considerations that we have to make. Our priority is to mount this festival safely and responsibly for everyone. For the time being, the social media platforms are a suitable alternative to allow artists to perform without the health risks brought about by the pandemic.”
Organized and produced by Organisasyon ng Pilipinong Mang-aawit (OPM) and the National Commission for Culture and the Arts (NCCA), LMP has been around since 2014 and has established itself as the premier annual music festival of Filipino music.
Meanwhile, this year’s edition will be headlined by some of the biggest and most promising artists in local music such as Noel Cabangon, Christian Bautista, Sandwich, 6cyclemind, Gracenote, Bayang Barrios, Cookie Chua, PhilPop Grand Champions reon and Chud Festejo, Miss Ramonne, artists from Warner Music Philippines like Ferdinand Aragon and Y ARA, and many many more!
This event is also supported by private companies such as Max’s Restaurant, KUMU and KUMUSIKA, The Medical City and Shopee.
Author: slickmaster | © 2021 The SlickMaster's Files
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