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25 August 2021

Edgar San Diego stages solo exhibit at Megamall this October!

08/08/2021 02:31:20 PM


Fashion designer Edgar San Diego will hold his first solo exhibit titled ‘BARO’T SAYA TUWA AT LIGAYA’ from October 9-15 at the Ground Level, Mega Fashion Hall of SM Megamall.

This exhibition will have a theme, ‘Tribute of Joy to the Filipina and her Traditional Dress amidst the Pandemic’ because of Edgar’s love for the beautiful Filipina, traditions, costumes, and production design that are evident through his paintings. His artworks showcase how colors are bright and the subjects are happy in creating positive vibes which we need most in this pandemic. 

In a statement, the notable fashion designer was asked about the decision on its crossover from fashion design to visual arts.
 “I turned 60 last March 13, 2020. And then after 2 days, the lockdown was imposed. I thought that it was only going to last for a month or two. So to keep me away from boredom, I cleaned the house, reorganized my cabinets and do things that I neglected when I was busy with my dress shop. However, when I ran out of things to fix, I decided to pick up my brushes and called my canvas supplier. Luckily, she was open all the time to accept my orders. What I did was to order an extra 4 to 6 canvases which eventually gave me no excuse to stop.”
“I shared posted some of my early works on Facebook while daughter Abby posted them on her Instagram account. The favorable remarks and thousands of likes were heartwarming and encouraged me to create more. The choices for the artworks included in this exhibit is also based on how much people reacted to them.”

Just like in fashion, Edgar always takes inspiration from classic masters like Christian Dior, Balenciaga, YSL, Inno Sotto, and Joe Salazar. As for the visual arts, the veteran admires Gustav Klimt, Vincent Van Gogh, Edgar Degas, Diego Rivera, Claude Monet, Fernando Amorsolo, and Carlos Botong Francisco.

Meanwhile,, Edgar’s inspiration also comes from women known for their style and substance such as Frida Kahlo, Tamara de Lempicka, and Betsty Westerndorp, among others.

Before Edgar San Diego became a fashion designer, he used to hand-paint on formal clothes for established designers during his UST Fine Arts days. He was also a display window artist at the Plaza Fashion Mart where he had a chance to meet fashion directors, models, and more designers whom he will eventually work with after college. Then, in 1981, he was invited and became the youngest pioneer of the Fashion Designers Association of the Philippines where he eventually served as president for 4 terms.

Some of Edgar’s citations and awards include: “Haute Couture Designer of the Year” in the Manila Fashion Designers Awards in 1989; “Grand Prix Best Costume Award” in Carnival in Rio in Manila, which brought him to Rio de Janeiro, Brazil 1990; and being a 5-time winner in the Annual Flores de Mayo at The Manila Hotel.

As a costume designer, Edgar’s credits include Repertory Philippines’ “The Wizard of Oz”, “The Man of La Mancha”, “M Butterfly”, “Aladdin”, “The Sound of Music”, etc.; Trumpets’ “The Lion, the Witch and the Wardrobe”, and “Little Mermaid” and New Port theater’s “ Priscilla, Queen of the Desert”.

He also made contributed costumes for Star Cinema's “ Sarah Ang Munting Princesa” and “Ceddie”.

Aside from that, Edgar San Diego has also successfully promoted fashion and culture through fashion shows with Filipino communities in New York, New Jersey, California, Florida, Atlanta, Missouri, Chicago, Guam, Honolulu, and London.

Prior to the upcoming staging at Megamall, his solo gala fashion shows were also presented in Manila, Honolulu, Jakarta, and Melbourne.

BARO’T SAYA TUWA AT LIGAYA is co-presented by Amelia's Garden, Artistshop, BERINGER Wines, Doltz Pilar, Flyace Corporation, Gari P. Palmani.

The production team of the exhibit are as follows: Dan Pablo (videographer), Jun Lopez (curator), Willie de Vera (photographer), Toots Tolentino (publicist) and Barbara San Diego (muse). Meanwhile, a percentage of the sales will be donated to Special Services of Jose Reyes Medical Center through Mr. Rheez Chua.

For further details, please check the Facebook page Edgar San Diego Fashion & Arts.

Author: slickmaster | © 2021 The SlickMaster's Files

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