10/15/2021 11:08:16 PM
Once known for making his way to international stardom through his chart-topping Manila song, rapper Young Cocoa is set to conquer Asia even more with a new single titled Zesto.
Zesto imagines the very definition of a summer anthem with effortless cool and undeniable charm; prompting to “make you groove in your own space.”. The upbeat track serves as Young Cocoa's response to FOMO (fear of missing out) on what could have been the perfect season to unwind and celebrate fun away from the bustling metropolis.
“I felt like envisioning what the perfect summer would have been like for my friends and I, and channeled that daydream and nostalgia into my writing,” said Young Cocoa. “It ended up acting as a release for me in a positive way, and with ‘Zesto’ as everyone’s go-to refresher, naming it that and using it as a primary element aligned quite well.”
Written by Young Cocoa and produced by Lazy Wanderlust a.k.a. Juhyeong Jeon, Zesto was born off a conversation on Instagram wherein Korean-based beatmaker/producer shared a couple of beats in his repertoire for approval.
“It’s interesting because the stars sort of aligned when we got in touch,” Young Cocoa recalled on meeting Lazy Wanderlust. “His sound is what I’m looking for in this particular track. In general, we tweaked certain things here and there, with help from my engineer Joseph Gregory, but Juhyeong really understood my sound from the get-go.”
After signing to the pan-regional music label, OFFMUTE, the promising rap star is set to conquer Asia with is genre-fluid jams that cut across cultural boundaries and sonic expectations.
“I feel so blessed to be the first hip-hop artist of OFFMUTE but even more so, a part of a movement that is so unified and allows Southeast Asian music to move forth in a collaborative effort,” Young Cocoa said about being part of this game-changing movement. “There’s so much inspiration and talent we collectively have as a region, and the artists OFFMUTE already have on board prove that already. To say I'm proud to be a part of a label that embraces this region's diversity is an understatement.”
Joining the single release of Zesto is with a music video that was originally developed by the 24-year-old hip-hop artist and his good friend, Kartik Gupta, and further enhanced by Chapters PH. Its visual narrative centers on a playful little trip that blends fantasy elements with reality.
As Young Cocoa puts it, “There are notably a lot of Southeast Asian references sprinkled into the video as well that a lot of people might be able to point out. Overall, it was a really fun time under director Kurt Rebolledo, and there were a lot of memorable moments during the shoot.”
Author: slickmaster | © 2021 The SlickMaster's Files
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