Sony Music Philippines introduces HBOM, REN, and Michael Bars as part of their world-class repertoire of hip-hop artists

11/12/2021 01:11:55 PM

Sony Music Philippines has further beefed up their roster of world-class talents with the addition of iconic and prolific hip-hop artists HBOM, REN, and Michael Bars, as part of their promise to introduce these new music discoveries to the streaming generation through its sustainable promotional, marketing, and artist development efforts.

With over 8 million streams across all music platforms worldwide and four acclaimed albums under his belt, artist-entrepreneur-songwriter/composer-and-music visionary HBOM is responsible for leading his own music movement with protégés in the scene, including Filipino-American rap superstar EZ Mil and South African-based artist Michael Bars.

“I’ve been in the hip-hop scene for over 20 years, and I’ve withstood the times when no one liked hip-hop,” the respected multi-hyphenate said in a statement. “What makes my music standout is the distinct voice that I have. When everyone hears it, they already know its me.”

HBOM’s new single was released last 10 November. Witness, is a chill-hop jam about minding one’s own business, and settling down on what truly matters in life like family and adult priorities. The music video accompanying the track is co-directed by HBOM himself and frequent collaborator, TNES.

Joining the Sony Music Philippines roster is the 19-year-old Michael Bars, who recently worked with Filipino hip-hop artist Michael Pacquiao on the viral banger “Pac-Man” and an award-winning wordsmith known for making socially conscious music that transcends cultural barriers, which proved himself as a highly skillful rapper and producer with more than 8.7 million streams across all combined digital platforms worldwide.

“My main goal is to build a bigger name in the music industry and to spread my message as an artist,” said  the South Africa-based hip-hop newcomer. “I use rap music as my weapon to talk about my life and I don’t cuss in them because it’s easier for children to rap along to the lyrics.”

Inspired by his personal experience dealing with bullies in his high school years, his recent single “Never Stop,” which was dropped last 3 November, is a massive jab of an anthem about picking one’s self up and never backing down in a fight. The song featured a visceral but powerful performance between him and the 10-year-old R&B singer Sky.

Rounding up the urban roster is Filipino rap artist REN. As a talented rapper that stands out with his unique style and confidence, the Dongalo Wreckords member whose formerly known as Balasubas, has scored over 5 million views on YouTube alone in less than two years.

“I’m grateful to the label for giving me the opportunity to inspire more people,” the young rapper expressed his gratitude on being part of the label’s esteemed pool of artists. “I want to use my gift in telling stories that uplift the lives of my community and promote positivity.” 

REN has recently released his first official single In Throw that depicts surviving life challenges through hard work and determination through incisive but melodic flow against a confrontational beat, the track deals with  

REN added, “behind this music was a story; a story of a person who is doing his best to continue in spite of rejection and judgment.” The music video is helmed by Aleksei Hipolito, a frequent collaborator of the rap thespian.

The launch of HBOM, REN, and Michael Bars is part of the strategic vision of Sony Music Philippines to promote the vibrant hip-hop music scene in the Philippines, and diversify their catalog in the streaming, mobile, and social-driven platforms all around the world.

Author: slickmaster | © 2021 The SlickMaster's Files