The much-awaited song comes with a one-take video shot entirely using smart glasses
Filipino-Japanese artist Ena Mori continues to break new ground with the release of her new single “Heartache Generation,” out last Friday, March 15, 2024, via Offshore Music and Sony Music Entertainment.
The eclectic track chronicles the singer-songwriter’s bouts with existential crisis as she approaches her birthday, fearing the inability to capture the same sense of purpose and wonder amidst the noise reverberating inside her head.
“Heartache Generation is written by me, and it’s about being afraid of getting older and feeling overwhelmed with life that changes so quickly—an existential crisis that comes with anxiety and pressure,” Ena shares. “This is the first single after the album has been released and an introduction to what kind of direction I'm going for the next big release.”
As a pop trailblazer that embraces the unconventional with ease, Ena Mori and her co-producer Tim Marquez explore contemporary and vintage music elements with the same kind of adventurousness often heard in their previous collaborations, but with a fresher and more inspired take.
The VIVID act adds, “We experimented with different textures of sound, such as nylon guitar, percussions, and synthesizers, and it definitely gives a dimension that is different from the previous releases. Sonically, I added tiny but significant touches of new sounds here and there, something you haven't heard from my album.”
The official release of “Heartache Generation” comes with a music video that Ena Mori shot on Ray-Ban Meta smart glasses. Being more in control of the visual direction this time around, the young music prodigy conceptualized the narrative with tech-first creative lab Tony & and was heavily involved even in production design. The one-take video premiered and was streamed live on March 5, 2024, at 7p.m.—the exact day and time that it was shot.
“Being able to conceptualize together with Tony & team was such a blissful experience. Up to a tiny detail such as the color of the balloons and auroras, it truly was something we all envisioned, and we are very happy that it came to life,” Ena shares in a press statement.
The MV reflects the nature of the lyrics, starting with a birthday party gone strange. As Ena puts it, “the visuals show how fast life changes; you have to be the one to chase after rather than life being beside us.”
[END OF PRESS RELEASE]
No comments:
Post a Comment
Feel free to make a comment as long as it is within the bounds of the issue, and as long as you do it with decency. Thanks!