06 October 2024

Newsletter: KAIA gets confidently poppy with catchy new single “Walang Biruan”

[THIS IS A PRESS RELEASE]


KAIA continues to cement their status as one of the most sonically adventurous pop groups in the Philippines with the release of their new single, "Walang Biruan," out today via Sony Music Entertainment.

The iridescent, bubblegum-pop track boldly reassures one's feelings without fear of judgment, channeling the playful side of young love. As KAIA explains it, “The song is about telling someone how much you like them in a sweet and honest way. It has a catchy tune and lighthearted vibe, making it easy to relate to and enjoy.”

Giving listeners a taste of summer with a fun, lightweight take, “Walang Biruan” embraces an effortlessly flawless sound with Y2K pop, Jersey club, and UKG influences. KINDRED’s Luis Montales and Kenneth Amores co-produced and co-wrote the track with the members of KAIA, motivating the Dalawa act to tap into their full potential as songwriters.

According to the five-member group, the initial stages of recording “Walang Biruan” entailed so much spontaneity that it enabled them to take charge of their creative pursuits and get more involved in the process.

“We spent a while on how we can arrange the song and make it more palatable to our audience,” shares KAIA. “Alexa took part in writing the rap verse, and the four of us, Charlotte, Sophia, Charice, and Angela, exchanged ideas on how we can make the song longer and more beautiful.”

The song will be released soon with a music video directed by Jonathan Tal Placido of Toothless. The MV conveys the material’s effervescent vibe while taking a tour of what happens inside a person’s mind during a pivotal moment of reawakening. It’s also shot entirely on an iPhone—a first among the P-Pop music scene.

KAIA reveals, “There are playful scenes showing how your imagination runs wild when you're nervous, but once you finally confess, it's like a huge weight is lifted. Suddenly, you feel free, at peace, and everything just feels brighter and more colorful.”

KAIA’s “Walang Biruan” is out now on all digital music platforms worldwide via Sony Music Entertainment. 

[END OF PRESS RELEASE]

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