Newsletter: Behind Every Home is a Story: 30 Years of P.A. Properties

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This year marks a milestone for P.A. Alvarez Properties and Development Corporation, celebrating 30 years of empowering Filipino families through affordable homes and sustainable communities. Having provided homes for over 30,000 families, P.A. Properties celebrates this anniversary by recognizing the inspiring stories of growth, triumphs, and new beginnings.

P.A. Properties earned multiple distinctions in 2024 for its contributions to Philippine real estate. The company was among the Top 10 Pag-IBIG Fund Accredited Developer in South Luzon and achieved the Highest Conversion Performance among Pag-IBIG Fund developers in the region in 2023. 

It also secured the No. 9 spot among Pag-IBIG Accredited Developers in North Luzon for 2023 and continued to excel in 2024, being among the Top 10 Developers in both North Luzon and NCR during the first half of the year.

Additionally, P.A. Properties was recognized as a leading taxpayer, earning a Top 100 Taxpayer position in San Pedro, Laguna, in May 2024 and as one of the Top 200 Corporate Taxpayers in Cabuyao for Fiscal Year 2023. These honors highlight the company's responsibility as a corporate citizen and its commitment to sustainable growth and community development.

Building With Purpose Through Progressive Partnerships 

Its strategic partnership with Japan's Hankyu Hanshin Corporation underscores the company's ambitious future. This collaboration has fueled the recent launch of its sixth community, the Idesia Cabuyao East, in Cabuyao, Laguna. This partnership not only expands P.A. Properties’ footprint but also brings together international expertise in sustainable urban development, enhancing quality and affordability. 

“Collaborations with esteemed partners like Hankyu Hanshin Properties Corp. broaden our vision and allow us to innovate at an unprecedented scale,” noted Romarico T. Alvarez, Chairman of the Board. 

To build more housing units to help alleviate the country’s housing backlog, P.A. Properties has secured P900 million from the Government Service Insurance System (GSIS) and P300 million from the Philippines National Bank (PNB) to construct affordable homes for Filipinos. During the April 2, 2024, signing at GSIS Head Office, President and General Manager Wick Veloso highlighted the project's alignment with the Bagong Pilipinas vision of providing homes for all. The funds will support land acquisition and development, aiding efforts to meet the projected demand of 9 million housing units.

Community-Centric and Sustainable Development

In recent years, P.A. Properties expanded into commercial development by launching SanJos Square commercial hubs in Bulacan, San Pedro, and Cabuyao. These community-centered commercial spaces bring essential services closer to home, ensuring convenience and sustainability for residents.

Research and Development for Enhanced Home Solutions

P.A. Properties recently established a dedicated Research and Development (R&D) Group, highlighting its commitment to innovation. This initiative leverages advanced strategies to improve product quality and affordability, enhance customer trust, grow its customer base, and drive long-term revenue. 

“We know that to build homes is to build the very fabric of communities,” Atty. Marianne Reyna Lina-Cruz explained. “Our R&D team will keep us on the forefront, ensuring we stay true to our promise of quality, functionality, and affordability for all.”

A legacy of homeownership

P.A. Properties has built more than homes—it has nurtured communities. Maila Damyong, a 31-year-old HR Supervisor, found her dream home at St. Joseph Homes Calamba, impressed by its location and smooth buying process. Brokers like Victor B. Bayais Jr. have been instrumental in helping OFWs invest in homes for their families, turning dreams into reality. The company's impact also extends to employees like Thess Amante, a 28-year veteran in Accounting, whose supportive work environment helped her achieve both a degree and a home for her family.

Reflecting on these journeys, Atty. Marianne Reyna Lina Cruz, CEO and President, stated: “Our 30th anniversary is a testament to the trust and dedication of our customers, employees, and partners. Our journey is not just about building homes; it’s about fulfilling aspirations.”

Empowering Homeowner Stories: “Kwentong Buhay, Kwentong Bahay”

This year, P.A. Properties also launched “Kwentong Buhay, Kwentong Bahay,” a vlogging contest showcasing the unique stories of its homeowners and buyers. This initiative honors the resilience and dreams that shape the journey to homeownership, highlighting not just homes built but lives transformed. More than a contest, it’s a tribute to fulfilled aspirations and a shared journey toward a brighter future. 

“We are celebrating not just a company anniversary, but the stories of hope and resilience that our homeowners bring,” Vice Chairman Jonathan G. Lu said. “Each story speaks to the heart of our mission and the countless dreams that come to life through our homes.”

Looking Ahead: A Vision for the Future

As P.A. Properties progresses, it aims to construct 20,000 additional housing units across key cities and provinces within the next five years. These houses will be designed with affordability, functionality, and sustainability in mind. The company's dedication to sustainable practices continues with green technologies, such as solar-powered homes, to help reduce environmental impact and promote a healthier future.

“As we look toward the future, sustainability is at the heart of everything we do. We are committed to creating communities that thrive not just today but for future generations. By investing in research and development, expanding our reach, and integrating sustainable practices, P.A. Properties ensures that our legacy in affordable housing continues to evolve, innovate, and lead.”, Atty. Marianne Reyna Lina-Cruz added. 

Through its commitment to sustainability, community building, and strategic partnerships, P.A. Properties is positioned to remain a leader in affordable housing, ensuring that more Filipino families achieve their dreams of homeownership.

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