The rise of mobile esports has brought forward a open and collaborative ecosystem, which has provided opportunities for marketers, advertisers, esports federations, amongst others. Spearheading this change is Mobile Legends: Bang Bang, to challenge the status quo and work with brands to create meaningful partnerships and campaigns that resonate well with gaming and esports audiences. But stirring the industry up for success requires in-depth knowledge and understanding, and there is no shortcut when it comes to market success.
