Your customers' complaints could be the goldmine you’re overlooking.
“We want zero complaints,” says every company in the world. But what if complaints are the secret competitive advantage your business needs?
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"Complaints offer an intimate way of understanding your business through the eyes of your customers," Dr. Janelle Barlow, President of All Out Performance and author of A Complaint is a Gift, said during her talk, Turning Critics into Advocates hosted by Management Strategies on September 23, 2024, at Discovery Primea, Makati.
