Multi-Platinum and chart-topping singer, songwriter, producer, and multi-instrumentalist Lauv has released his first single and music video of 2024, “Potential." Embracing his signature lyrical openness, “Potential” marks a new era for the artist. Simple guitar strumming is complimented with a laid-back drum beat, allowing Lauv’s vocals to be front and center. With heartfelt lyrics that capture the uncertainty of a budding romance, Lauv invites listeners to share the feelings of anticipation and excitement as he admits, “I think we got potential.”
