11/27/2021 12:15:08 PM
As part of their drive in relation to mental health awareness, PLDT and its wireless unit Smart Communications, Inc. (Smart) have strengthened their partnership with TikTok. And as a result, the #BetterTodayAffirmations TikTok Challenge, which allows netizens to create a video side-by-side with athletes and other inspiring leaders and share words of encouragement that can help them get through difficult times, has garnered 15 million views on the global platform for short-form mobile videos since launching this past 25 October 2021