People have witnessed the initial turnout of the general elections held at around 92,000 precincts in the country during Monday, 9 May 2016. At the first few hours, we have seen Davao City Mayor Rodrigo Duterte emerged at the top of the partial and unofficial polls. Days have passed by, and we saw him pulling away from either runner-up Senator Grace Poe and eventually Secretary Mar Roxas. Thus, declaring landslide in the process.
During the stretch, Poe, Roxas, and later on, Vice President Jejomar Binay have conceded already. More than just raising the white flag, this signified victory in favor of the majority. And frankly, the result was even proven well when the National Board of Canvassers awarded the win after amasing more than 16 million votes, as opposed to both Roxas and Poe who garnered nine million each.
But what perhaps could be the reason why Rodrigo Duterte won the election? Is it because of the "million-people rally" in Manila? Is it because of the various designed shirts, stickers, and tarpaulins? Is even a single political advertisement became a big factor? Is it because of this news exposure regardless of good or bad turnout called "publicity?"
